Partner With Us
World After The Bell is an independent Leeds United website built around original writing, analysis, scouting and conversation.
What started as one person sitting down and writing about Leeds has quickly grown into something much bigger: regular match coverage, detailed player profiles, long-form features and conversations with people from across the game.
And we’re only getting started.
We’re looking to work with a small number of businesses and brands that make sense for both World After The Bell and the people who read it.
Not twenty logos crammed into a sidebar.
Not adverts for absolutely anything willing to pay.
Proper partnerships.
Why World After The Bell?
World After The Bell isn’t trying to become another football news aggregator.
You won’t find articles stretched out of a two-line transfer rumour or fifty versions of the same story written for Google.
The focus is original work.
Matchday brings previews, reaction and analysis throughout the season.
Scouting takes a detailed look at players linked with Leeds United — their careers, strengths, weaknesses and whether they actually make sense for the club.
Features gives us somewhere to go deeper into Leeds, football and everything surrounding it.
In Conversation With brings supporters closer to interesting people from inside and around the game.
That gives partners the opportunity to support something people have actively chosen to read rather than simply placing another advert in front of them.
A Growing Audience
World After The Bell is still young.
We’re not going to pretend otherwise.
But the audience is growing quickly. Between 1 and 24 August alone, World After The Bell recorded more than 11,000 page views from over 9,000 active users, with our most-read article attracting more than 4,800 views.
The overwhelming majority of that growth has happened organically through search, social media and Leeds supporters sharing the work with each other.
We’re building for the long term.
And for the right partners, there’s an opportunity to grow alongside us.
Google Analytics · 1–24 August 2026
Who We Want To Work With
We’re particularly interested in businesses with a genuine connection to football, Leeds or the people who follow it.
That could include independent clothing brands, football retailers, travel companies, hospitality, experiences, technology, local businesses or something completely different.
The important bit is that it makes sense.
If we wouldn’t be comfortable recommending your business to somebody reading World After The Bell, we’re probably not the right partner for you.
What Could A Partnership Look Like?
There isn’t a giant sponsorship menu.
Different businesses want different things, so we’d rather build partnerships around what actually works.
That could include visibility across World After The Bell, article and feature sponsorship, social media promotion, affiliate partnerships, reader offers or longer-term collaborations.
Most importantly, we want partnerships to add something rather than get in the way of the people actually reading the site.
LET’S WORK TOGETHER
If you think your business could be a good fit for World After The Bell, we’d love to hear from you.
Tell us a little about what you do, what you’re hoping to achieve and what you have in mind.
GET IN TOUCH